Facebook Ads: The Could, the Sad and the Ugly

Hangout On Air scheduled: May 17, 2012 at 4PM Paris/Berlin (10 AM EDT, 3PM BST) – Follow Plus Real Time page for stream..

✓Are Facebook ads worth doing?
✓What are the best use cases for FB ads?
✓How are they targeted?
✓What return can be expected?
✓Skill set needed to create and disseminate FB advertising?
✓In-house or outsource?
✓FB advertising vs. FB community management? What can you expect from each?
✓Best practices, DOs and DON’Ts
✓How much of your total advertising budget should go to FB?
✓Why did Procter & Gamble fire 1 600 “traditional” marketers?

PGP, GnuPG and Why and When You Need Encryption


An open discussion about privacy

  1. What is a reasonable expectation of privacy without encryption?
  2. Who can read your email, your social networks and listen to your calls
  3. What is PGP and GnuPG?
  4. How do public and private keys work?
  5. What situations really require encryption and how secure is it?
  6. Installing applications to use GnuPG

Time permitting…

Encrypted VoIP

The ZipDX Experience

Hangout on Air: To watch or participate follow Plus Real Time on Google Plus.

We’ve used ZipDX for over three years now, and I don’t know how we could manage to produce a busy, high audio quality  weekly conference with anything less. ZipDX conferencing is very well-thought out. It is obvious that the people behind it, like David Frankel, have extensive experience in this area. The platform is constantly improving, too, adding new useful features more often than most similar business offerrings.

Programming conference times and configuring options couldn’t be easier. There are several ways to do this. Below is the web site interface.

 

During the conference, the ZipDX console allows the moderators to not only control mutes,both hard and soft, but also adjust volume, turn recording and transcription on and off, see who is speaking and see who is called in. There is a voting feature, and multiple rooms.

 

Read the full ZipDX Users Guide online.

The Business Hangout #7

Circle Plus Real Time to join the panel on business, wine, music and more.

The Business Hangout: Networking

The Business Hangout #6 was all about business networking. Christopher Guillau, who works for a small web agency in Nantes, France, cam in to ask opinion on the best approach to enticing others into a topic-based hangout. With the help of Jaana Nystrom and Randy Resnick we were able to offer some suggestions, and also open it out to the wider G+ community.

During the discussion we covered:

  • Hangout promotion
  • Public v private hangouts
  • The best time and day for your target market
  • Youtube adwords
  • Google+ books, and why they are a moveable feast
  • Hangout extensions/apps

The home of The Business Hangout is www.TheBusinessHangout.com. Colman Carpenter put together a shared Google Doc for the links mentioned.

Meet Allison Smith

Meet Joe Roberts March 29 at 10 AM EDT

Joe Roberts, aka 1winedude hangs out with us live on Google Plus.


We talked about how he got into wine, then moved on to wine & food matches, emotions, grapes, regions and the meaning of life.

Triple play: Freebox Revolution v6

Triple play has arrived in our home. Here’s the description of my day yesterday. First, Internet access was cut off. Normal, since I changed ISP, but what was abnormal is that I got it back at nearly 3 times faster download speed very shortly after, when I connected our new Freebox v6. I was expecting more of a hole in the connection and had a 3G+ key ready just in case.

Unboxing

Nothing to see here! Three boxes, each with a diagram of hookup on the inside lid:

  1. Freebox modem, router, server.
  2. Freebox player (set top box)
  3. Power supplies for the above which also connect the two via Ethernet at 200Mbps

I opened up the boxes, plugged in the server and powered it up. It has a LED readout that enumerated the steps it was going through in powerup, connect, syncro. I went upstairs and hooked up the player to our TV, using the included HDMI cable.  That alone sets the box apart from most of the gear I’ve bought. There was a second Peritel cable in case you have an older TV with no HDMI. I love HDMI for its combining of audio with the video.

Setup

As soon as the modem was plugged in, it went though its paces and I played with the Macs connected to it via Ethernet cable. It happend that the box router comes set with the same unroutable local address I use, 192.168.1 but the gateway was set to 254. I use fixed IP addresses on most of my equipment, so I had to first use DHCP on one to find the gateway. Once I did this, I could switch the computers back to manual fixed IP and set up two other important devices, our SIP phones.

Phones

Full telephony is part of the triple play, so I plugged the Siemens Gigaset S675IP in to the phone connector on the router as if it was a “normal” phone. It’s not: the Gigaset is a DECT/SIP hybrid, it connects to a phone line and has 6 SIP accounts. Our are set to providers in the USA and conference servers like ZipDX. I needed to reconfigure both the Gigaset DECT and the Polycom IP650 desk phone to talk to the new router IP. Both phones were now working.

WiFi

Setting up WiFi was a matter of generating a key, and might be the only daunting thing to a non-techie. However, I got through it and copied the very long string to USB. One thing I never found was a way to copy that key to the iPods,. It had to be typed in manuually; This was probably the longest operation of the day.

Media Server / Set Top Box (above)

Firing this up went through some configuration. First the screen resolution and trim, which is automatic. Then the detection of terrestrial digital TV channels. Finally I was ready with the full menu (see image below). I briefly tried terrestrial, which worked, but sucks because we don’t have an outside antenna. The digital TV over the Internet is perfect. Further, I was able to download a file at something like 15MB/s while watching TV. But then I moved to the media part.

Network Attached Storage

At first I was confused by how to connect to the server part, since there is a 250 gigabyte drive in it. Older versions used ftp, which I was ready for, but couldn’t find. It took my hours to realize that this box works as Network Attached Storage (NAS). Here’s the amazing part: it just appears as a drive automagically on Macs and even the Windows 7 laptop. I immediately copied some AVI over to it and lo and behold, it plays these better than my Macbook connected to the TV did on VLC.

Blueray / DVD

I’m not a Blueray fan, we don’t even have a full HD TV, so I didn’t try it and don’t care. However, inserting my American DVD in the unit gave me the “wrong region, fool!” error. I’ll have to look into the possibility of a hack, but I fear the region is in the firmware. Not about to mess with that. I put in a DVD I made here, which works in normal players, but it had no audio. I guess for now, we’ll have to keep the deregionalized DVD player we have.

DECT Phones

The unit has a built in DECT base. I haven’t tried this yet, I’ll be back to edit when I do. If you already have a bunch of DECT handsets, this might be a good way to go.

Remote control

It’s rubbery and a bit too much Philippe Starck (tarte à la crême du moment) for my taste, but it works.

The Internet access speeds are about 20Mb/s which is great, although I’d have liked an upload speed increase, too. It’s only a hair faster than the 768Kb/s we had before.

Using SIP for Online Conferences

Here is the fastest way to start calling conference free using SIP technology.

Go to the Blink web site and download Blink available for Mac, Windows and linux platforms.

To use Blink with Talkshoe, see this video.

30 Million+ Wine Labels in Circulation Use AVIN code

To find out more about the AVIN please visit http://AVIN.cc

The AVIN code is a unique technology that solves an enormous challenge facing the wine industry, clean data. Andre Ribeirinho, of the website Adegga.com, has been working for 3 years to create an open standard for wine information and has recently achieved the milestone of having 30 million wine bottles labeled with the AVIN.

Like an ISBN for books, each vintage of every wine is assigned a unique number that consists of 13 digits preceded by the letters AVIN (ex: AVIN6452997073019), which includes various data points including wine name, region and varietals. This unique code is currently free for wineries to register and is guaranteed for life. The key benefit to using the AVIN is that there is no longer need to dispute the wine’s origin, spelling of the winery name or various other key factors.

“The AVIN is poised to change the wine world as the ISBN did the publishing world. Ask any book publisher whether they can survive without the ISBN. I highly doubt that you’ll find many people believing they could” says founder Andre Ribeirinho.

By becoming a central repository for information, AVIN helps to address internal wine trade issues as well as having customer marketing benefits. Over 25,000 different wines from around 7,500 wineries have already had an AVIN registered.

Wine retailers, importers, writers and also competition organizers can resolve numerous inventory queries by confirming wine details against the single information source.

The AVIN also has consumer marketing benefits. Wineries can print matrix barcode on the labels to create a dynamic and interactive wine buying experience. For example QRCodes permit smart phones to scan and extract information from the wine label itself, displaying this information on the customer’s phone but also with the possibility to link to awards, articles and stockists.

“Wine buying has always been a confusing process for the consumer. Today with the AVIN and QRCode technologies consumers can access information about the wine they are thinking about buying without having to guess” explains Andre.

The AVIN is currently setting up a Board of Directors to both manage the project and ensure the data remains free and accessible to all users into the future. Currently, any winery can head to http://www.avin.cc/ to create an AVIN code for their wine within minutes. For developers and individuals interested in using the AVIN in their wine related businesses, go here: http://www.avin.cc/api-documentation/ for more information.

“We believed that the AVIN would prove to be a good tool to make it easier for our customers and consumers to search/ to find online information about our wines, in this age of information.” Carrie Jorgenson – Cortes de Cima Winery